GENTLE
ADS
Intelligent handmade marketing
rengabim.com
RENGA SOFTWARE
case
Renga is an integrated design system for architects,
designers and engineers
Purposes:
Tasks:
● evaluate the current state of marketing activities and the work
of the sales department

● analyze the market and competitive environment, target audiences

● develop and implement a marketing strategy and content plan
● elevate sales in the domestic
and international market

● expand the number of users of the product
What was done :
  • Created more than 15 landing-page websites to promote the product in Google search and launched more than 50 advertising campaigns in support.
  • Orchestrated 12+ Renga user contests and events, boosting user engagement by 40% and expanding the user base by 25% within six months through creative marketing campaigns.
  • Spearheaded development of 3 partner websites, integrating SEO best practices and optimizing for mobile; increased qualified leads from partner sites by 15% within the first quarter.
  • Influenced to receive a grant for advertising expenses as one of the best IT projects in the field of architectural design.


    Skills: Audience Analysis. Audience Segmentation. Strategic Planning. Content Planning. Website Building. Google Analytics. SEO. SEM. Google Ads. e-mail marketing. CRM.
THE RESULT :
DOMESTIC SALES
x3 elevated product sales in the domestic market
SALES ABROAD
x2 elevated product sales abroad
USERS
x3 expanded
the user base
SITE TRAFFIC
x4 increased
site traffic
DETAILS
  • The main statistics
    of the site
  • Downloads


  • What has been done for website rengabim.com :
    • partial redesign
    • migrating to a new CMS
    • working on content
    • SEO

    The website's redesign featured enhancements such as a slider on the homepage, improved user experience with more clear calls to action, and revamped 'Buy' and 'Download' pages among other updates.

    For greater security, the site was moved to a new CMS, which allowed to prevent maintenance problems and automate more processes.

    My site optimization efforts focused on illuminates duplicate pages and broken links. Additional enhancements included redirect settings, relinking, preparation SEO texts from scratch, implementing micro-markup, configuring webmaster tools.
  • Paid advertising
    Google Ads, Yandex Direct, Vkontakte
  • How I Achieved Increased Performance in Paid Advertising:
    • Campaign Optimization
    • Improved Targeting
    • Budget Optimization
    • Enhanced Creatives and Content
    • Ongoing Monitoring and Analysis
  • Social media
    • I worked with opinion leaders, media and active users
    • content filling
    • publication of news and digests paid advertising

    The links:
    Vk.com
    Facebook
    Instagram
    dzen.ru
    Telegram
    YouTube
  • Over the past three years,
    I successfully attracted partnerships with these companies:
    Belgium, Brussels
    ELITESOFT EUROPE
    http://www.elitesoft.eu

    Vietnam, Ho Chi Minh
    ENCON VIETNAM LLC
    http://encon-solutions.com

    USA, Berkeley
    NOVEDGE LLC
    https://novedge.com

    Brasil, São Paulo
    «SOLUCOES CAD» -
    COMERCIO E SERVICOS DE
    SOFTWARES LTDA
    https://solucoescad.com.br/index.php/contato/

    Latvija, Rīga
    SIA 3DLOTUS
    https://bimsoft.lv
  • Education
    I worked on user education, conducting a free online school 2 times a year and monthly webinars for users (for beginners and professionals).

    For events, I prepared:
    • landing pages
    • advertisements
    • mailing lists
    • social media posts
  • Mailing
  • Publications in the media
Go back to the portfolio
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