GENTLE
ADS
Intelligent handmade marketing
foton.ru
Battery, led Lights, lamp, network accessories, kids brand "Foton"
case

Features of the project:
Given that the company had no existing online presence,
I developed the entire scope of work from scratch.
Purposes:
Tasks:
Conducted research on the target audience, develop a promotion strategy, and a plan of marketing activities.

Prepare websites, social networks, and fill them with content.

Promoted products by engaging with bloggers and opinion leaders, and utilizing targeted paid advertising campaigns.

Displayed products on marketplaces.
Increase brand awareness, redevelop existing brands, ensure brand have an online presence.
What was done :
  • website
    worked with the sales department
    (scripts for clients, mailing of letters, souvenirs, websites, marketing materials)
  • add products to online marketplaces
    I helped to introduce products to online marketplaces, the company had not previously collaborated with online platforms.
  • content for YouTube and other social media
  • engaged with bloggers and opinion leaders, major brands
  • managed consumer reviews on aggregator sites
  • email newsletters to partners and clients
THE RESULT :
Increase brand awareness
sales Х5
x3-5 site traffic
DETAILS
  • New websites and social media profiles

    foton.ru
  • Content
    Prepared video clips for websites and marketplaces:
    YouTube
  • Projects with bloggers

    Example 1: YouTube

    Purpose: increase awareness of brand “Foton".

    Result: achieved paid integration in the video featuring remote-controlled car tests
  • Projects with bloggers

    Example 2: Instagram

    Purpose: increased the recognition and sales of TM "Multfonarik"

    Result: collaborated with a blogger-teacher for a native-format post and promoting
    children's products.


  • Collaborations with major brands
    Example 3: Vkontakte
    Collaboration with Smeshariki TM https://www.smeshariki.ru/.

    Goal: Hosted a creative competition in collaboration with Smeshariki / Disney
  • E-mail newsletters to partners
  • Collaboration with authors
    Purpose: Increase brand awareness.

    Result: Successfully engaged with the target audience by means of materials from popular authors of all trademarks. Cooperated with them on both barter and fee basis.

    Example

  • Worked with reputation
    (response sites):
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