GLUE BRAND "Contact"
case
case
"Contact" is a brand dedicated to finding reliable
and simple adhesive solutions for homes, repairs and creativity.
To date, the brand's product range includes more than 100 products
created with the participation of international experts.
Features of the project:
Given that the company had no existing online presence,
I developed the entire scope of work from scratch.
and simple adhesive solutions for homes, repairs and creativity.
To date, the brand's product range includes more than 100 products
created with the participation of international experts.
Features of the project:
Given that the company had no existing online presence,
I developed the entire scope of work from scratch.
Purposes:
Tasks:
Conducted research on the target audience, develop a promotion strategy, and a plan of marketing activities.
Prepare websites, social networks, and fill them with content.
Promoted products by engaging with bloggers and opinion leaders, and utilizing targeted paid advertising campaigns.
Displayed products on marketplaces.
Prepare websites, social networks, and fill them with content.
Promoted products by engaging with bloggers and opinion leaders, and utilizing targeted paid advertising campaigns.
Displayed products on marketplaces.
Increase brand awareness, redevelop existing brands, ensure brand have an online presence.
What was done :
- 1 brand lift researchconducted brand lift research to gauge brand perception changes
- full rebrandingI helped a team of specialists successfully rebrand the brand-visual content, packaging, website, social networks.
- 1 website
contact.ru - 1 federal promolaunched federal promo featuring drawings for large cash prizes and high-value items.
kleykontakt.ru - add products to online marketplacesI helped to introduce products to online marketplaces,
the company had not previously collaborated with online platforms. - content for YouTube
- engaged with bloggers and opinion leaders
- managed consumer reviews on aggregator sites
- email newsletters to partners and clients
- thematic exhibitions and forums
THE RESULT :
· Pioneered a comprehensive internet marketing strategy, establishing the company's online presence and brand voice from zero in 2018, leading to 3,000+ followers across social channels.
· Revitalized the "Contact" brand image through targeted content creation and distribution, achieving the highest engagement scores for the company within 6 months and increasing brand awareness.
· Revamped websites with SEO-optimized content, resulting in a 40% increase in organic traffic and a 25% boost within six months.
· Developed and implemented a cross-channel marketing strategy for "Contact", integrating the new brand identity and resulting in a 20% improvement in lead generation within six months.
· Orchestrated a high-impact federal marketing initiative for "Contact", resulting in 30,000+ attendees and generating 5,000+ positive social media mentions.
· Forged partnerships with 100+ bloggers and opinion leaders, generating content that expanded reach within target demographics and that addressed the top 3 reasons for customer churn.
· Facilitated a 5% growth in market share and enhanced brand awareness from 5 to 15% (according to brand elevator research).
· Revitalized the "Contact" brand image through targeted content creation and distribution, achieving the highest engagement scores for the company within 6 months and increasing brand awareness.
· Revamped websites with SEO-optimized content, resulting in a 40% increase in organic traffic and a 25% boost within six months.
· Developed and implemented a cross-channel marketing strategy for "Contact", integrating the new brand identity and resulting in a 20% improvement in lead generation within six months.
· Orchestrated a high-impact federal marketing initiative for "Contact", resulting in 30,000+ attendees and generating 5,000+ positive social media mentions.
· Forged partnerships with 100+ bloggers and opinion leaders, generating content that expanded reach within target demographics and that addressed the top 3 reasons for customer churn.
· Facilitated a 5% growth in market share and enhanced brand awareness from 5 to 15% (according to brand elevator research).
Increase brand awareness
full rebranding
sales tripled
x4 site traffic
DETAILS
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Successfully rebranded the Contact trademark
I helped a team of specialists successfully rebrand the brand-visual content, packaging, website, social networks. -
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Task: engaged the target audience and attracted new partners
Result: more than 2,000 consumers participated in the campaign -
Content for YouTube -
Projects with bloggersPurpose: increase awareness of brand “Contact".
Result: exclusive video from a popular DIY blogger. In the video, New Year's decor was crafted using "Contact" household adhesives
Example -
Project with the Museum of miniatures "Grand Layout Russia"Purpose: increase brand awareness for TM "Contact"
Result: Successfully branded a section of the exhibit at the " Grand Layout Russia museum ".
This partnership\collaboration was based on a barter deal. Our glue was used for the museum displays (can be seen on the craftsmen's desks). The product presence was also showcased on the museum’s social media/networks. -
Collaboration with authorsPurpose: Increase brand awareness.
Result: Successfully engaged with the target audience by means of materials from popular authors of all trademarks. Cooperated with them on both barter and fee basis.
Example
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Worked with reputation (response sites):Purpose: Increase brand awareness.
Result: Actively managed new honest reviews from customers of trademarks. -
E-mail newsletters to partners
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