GENTLE
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Intelligent handmade marketing
foton.ru
Battery, LED Lights, lamps, network accessories, kids' brand "Foton"
case

Features of the project:
Given that the company had no existing online presence,
I developed the entire scope of work from scratch.
Purposes:
Tasks:
● Conducted research on the target audience, develop a promotion strategy and a planed of marketing activities.

● Prepared websites, social networks, and filled them with content.

● Promoted products by engaging with bloggers and opinion leaders, and utilized targeted paid advertising campaigns.

● Displayed products on online-marketplaces.
Increase brand awareness, redevelop existing brands and ensure brand have an online presence.
What was done :
  • website
    worked with the sales department
    (scripts for clients, mailing of letters, souvenirs, websites, marketing materials)
  • add products to online marketplaces
    I helped to introduce products to online marketplaces, the company had not previously collaborated with online platforms
  • content for YouTube and other social media
  • engaged with bloggers and opinion leaders, major brands
  • managed consumer reviews on aggregator sites
  • email newsletters to partners and clients
THE RESULT :
Increase brand awareness
sales Х5
x3 site traffic
DETAILS
  • New websites and social media profiles

    foton.ru
  • Content
    Prepared video clips for websites and marketplaces: YouTube
  • Projects with bloggers

    Purpose: inYouTubeawareness of brand “Foton".

    Result: achieved paid integration in the video featuring remote-controlled car tests

    LINK
  • Projects with bloggers

    Purpose: increased the recognition and sales of TM "Multfonarik"

    Result: collaborated with a blogger-teacher for a native-format post and promoting children's products.

    LINK


  • Collaborations with major brands
    Collaboration with Smeshariki TM

    Goal: Hosted a creative competition in collaboration with Smeshariki / Disney

    LINK
  • E-mail newsletters to partners
  • Collaboration with authors
    Purpose: Increase brand awareness.

    Result: Successfully engaged with the target audience by means of materials from popular authors of all trademarks. Cooperated with them on both barter and fee basis.

    LINK

  • Worked with reputation
    (review sites):
    LINK
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